Showing posts with label friday ad haiku. Show all posts
Showing posts with label friday ad haiku. Show all posts

02 April, 2010

Friday Ad Haiku: Simplify

There's something about the notion of simplicity that intrigues me. A downplayed genius to it. Our world has more moving parts than ever, more things pulling for my attention, and certainly more stresses than I can possibly stress over. The thinking has been to create tools, apps, platforms that aggregate and multi-task and help us get through it all. I can dig it.

But sometimes simple inspires.

For all my digital debauchery and complex media machinations, when it comes to organization, there's one thing I've never gotten past: The Analog To-Do list. My BlackBerry, My Outlook, My Google and Facebook Calendars are all great, sure, but there's a psychological aspect to them that's intimidating. Overconnected. Overwhelming. Overdone.

So I scribble lists in notebooks instead. And then I cross stuff off as I complete it. Simple. Except that I'm a humongous slob, often spill crap all over my notebook (when I'm not leaving it places), and rarely can read my handwriting.


Then a friend turned me on to TeuxDeux.com a few weeks ago. I was immediately smitten.

It's not flashy. It doesn't sync calendars or geotag my tasks. It simply allows me to write something on a list. And when I've finished it, I click the task to cross it off. Didn't finish the task? Drag it to the next day. Or the next week. Or drop it into the Someday category. Naturally, that's my favorite category; "Write novel" and "Pay mortgage" have had top billing in it from the beginning.

So, no more dog-eared notebooks left behind in train stations - at least, not any with a list that includes "call doctor about mole" or "tell dirty Olsen Twins joke to Kory".

I'm simpler than ever...which is no surprise to anyone who knows me.

Leave complexity
to smart, serious folks. I've
got a one-click mind.


Previously in the Friday 5-7-5: Bumper Stickers.

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04 December, 2009

Intern Sweatshop: Friday Ad Haiku: The King's Comeback

It's late on a Friday, and I'm just getting to posting the haiku our intern wrote a week ago. Somebody's trying to show me up. And I can't do anything about it, because she isn't even taking this internship for credit. Goodie-goodie. But seriously, this is probably the most well-researched haiku I've ever read. And I'm still creeped out by it. Enjoy. -Captain Awesome


For people who grew up in the 90s, Burger King was a McDonald’s wannabe that, for some bizarre reason, didn’t even have a Burger King as their mascot. It wasn’t until 2003 that Burger King’s current advertising agency, Crispin Porter + Bogusky (CP+B), re-introduced the public to the creepy smile of the invasive, sneaking King.


The King hadn’t always been such a creep. Back before the 80s, Burger King had a different sort of king—a friendly, benign cartoon character outfitted with his own entourage of knights (Sir Shakes-a-Lot) and royalty (The Duke of Doubt). Cute, yes, but terribly average.

Then the revolution came—the BK Kids Club Gang dethroned the King, in a (in my opinion) failed attempt to rival McDonald’s gang of clowns, burglars and ducks. Do you remember them? I barely do.


As unmemorable as the BK Kids Club Gang was (Why a club AND a gang? To attract both nerds and gangsters?), all those years with this group of kids only paved the way to the King’s resurrection from the grave. And he has returned to power with a vengeance, creeping into people’s homes and work areas, sneaking upon them unawares, presenting them with a Whopper made just for them.

Our new King basically took a glance at Ronald McDonald, who was only borderline creepy, and said, “Bump being kid-friendly!” And ever since, he’s been terribly successful. He’s just so gosh-darned creepy that you can’t help but pay attention and remember.

So for your Friday haiku: The Burger King

Wake up with the King
Watching tenderly. You won't

Forget him. Ever.


- Hannah Cheng, His Majesty's Creative Intern




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20 November, 2009

Friday Ad Haiku: Bumper Stickers


Passed someone on the highway the other day who had at least a dozen anti-Obama bumper stickers on their car. And I'm sure I've seen cars with at least as many anti-Bush stickers in the past. But regardless of your political affiliation, what will 12 bumper stickers about the same topic do for you that 1 or 2 about the same topic won't? Because if someone isn't convinced by "No-bama" or "The Audacity of Hype," surely, "Why work, the governement will keep your money anyway," will convince them that your political views are obviously correct.

So this Friday Haiku revisits a topic we all know and love.

Your Friday Ad Haiku: The Bumper Sticker

Highway billboard, blah.
I bludgeon your cul de sac
With my opinion.

Last Week in the Friday 5-7-5: Intern Sweatshop: Dueling Haiku

-George Convery, Copywriter

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13 November, 2009

Intern Sweatshop: Friday Ad Haiku: Kudos to Muppets

This week our interns present dueling Haikus. And no this is not a competition. They just got done something really fast and I scrambled to find something they could work on. You'll be happy to know they spent the rest of the day working on research and transcriptions.

Today, I’m going to appreciate the Muppets by dedicating this blog entry to the Muppets’ endurance and foresight to keep up with recent trends and make people of all generations love them. Kudos to the writers, who do not flinch away from having our favorite monsters dabble in various forms of pop culture.


In celebration, I present to you their excellent blooper reel, released in 2008, featuring the musical talents of the bodacious Beaker. Please, enjoy:






Your Friday ad haiku:

You just got rickrolled!
But it would have been better
If Swedish Chef sang.



- Hannah Cheng, Muppet Loving Creative Intern

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Intern Sweatshop: Friday Ad Haiku: Funny Happy Hour

In my consumer behavior class, we have been looking at various ways to successfully reach your target market. My professor brought up one Heineken commercial in particular for its usage of humor appeal that would attract the "beer drinker."


After viewing this commercial many times, I still couldn't understand what was being said, so eventually I found the English version. It makes me crack up every single time I watch it (although I still think it's funnier in Dutch) and makes me a little thirsty -- just in time for Friday Happy Hour after work!


Make sure your volume is up --just not too loud!




What are some of your favorite humorous commercials?

And now for your Friday Haiku: Cheers!

Five PM Heine-
Why does Dutch equal funny?
Like my beer closet?



-Amanda Gazi, Closet Jealous Creative Department Intern

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06 November, 2009

Intern Sweatshop: Friday Ad Haiku: Hot Chocolate for the Soul

At an early point in my musical education, I was introduced to Hot Chocolate’s “I Believe in Miracles (You Sexy Thing),” but I wasn’t really told who the band was until much later in life. All I knew was the song, and it was a great song, a groovy song, a song that could set me off into a fit of giggles.

This is how a 10-year-old (or so) first encountered the unforgettable lyrics, “Now you’re lying next to me, making love to me!”





Trust me, I had no idea what the song was actually about. Now that I look at that mouse, though, he’s surprisingly creepy. Just goes to show that Hot Chocolate is likable, even to a ten-year-old, and even if sung by a funky-looking mouse wearing no pants.

And believe it or not, Hot Chocolate got even better when I encountered a more radically re-contextualized version from Ryan North's cult favorite, Dinosaur Comics.

Click it to big it.

Some things never stop being awesome, even when the presentation keeps changing. So while you enjoy the original song, here’s your Friday Ad Haiku:

Since you came along
I believe in miracles
(Now it’s a haiku).




- Hannah Cheng, Creative Intern


Previously in the Friday 5-7-5: The Hoax - Part 2

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16 October, 2009

Intern Sweatshop: Friday Ad Haiku: Desperate Food

Alright, so we keep our interns busy, but if you had interns as good as ours, you'd put them to work too. Tomorrow, I'm getting my car detailed. So don't judge us. Just enjoy. Now excuse us, it's noon and our interns are taking us out for beers. After all it is Friday. Here's yet another edition of our 938-part series: The Intern Sweatshop.--Captain Awesome.

I think it was during the Atkins diet craze that I saw a bottle of water that had “CARB-FREE!” emblazoned on the side. Staring and smiling, I realized, even at my tender young age, that “____-free!” claims on food items were riding the coattails of popular diets hard. Water, of course, has always been carb-free. Chocolate syrup has always been low-fat, but it only started claiming that fact during the "FAT IS BAD" craze. But the eye-catching starburst catches the twitchy attention of the desperate dieter searching for anything that could wiggle in under his particular food restriction--and voila! A potentially ignored purchase is made.

A more deceptive ploy is the “Made with real _____!” claim. Technically, a smooch of 100% cheese lightly dusted on a thumb and then pressed gently against the advertised cracker validates that claim. The bigger the claim looks on the box, though, the more a Cheez-It sounds like a slice of fresh cheese, and the healthier a loaf of bread "made with whole grain wheat" sounds.

So the moral of this is: food wants to be eaten, regardless of your darn diet--and you will be trapped into eating it.


On that note, Your Friday Ad haiku: A Dieter's Epiphany:

On low-carb diet.
Ugh. Hungry, hungry, hungry—
CHILDREN ARE CARB-FREE!




- Hannah Cheng, Hungry Creative Department Intern

Previously in the Friday 5-7-5:
The Writer's Hangover

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19 March, 2009

Friday Ad Haiku: Eating for free at the agency



I'm a liar.

A few haikus back, I made the statement that there are "no free lunches." Metaphorically, that's probably true. But in practice, I've found it couldn't be further from the truth. In fact, I've developed a reputation as an unapologetic mooch. In my time at Renegade (from 2000-2002, and then 2006 to present), I've perfected the art of eating for free.

And now, I'm sharing my secrets. Just remember, with this kind of power comes great indigestion - and the ever-constant threat of an ass-kicking.

1. Anything without a name on it.
At our agency, the policy regarding foodstuffs is simple. Put your name on it. Stick your flag in it. Leave your brand on it. Whatever you have to do, mark it as yours. Otherwise, people like me will swoop down during off-hours to pilfer. Having no name on something is an invitation for lunchtime Communism. When that happens, your yogurt is mine, comrade.

2. Expired frozen foods.
It's inevitable. People get busy. A flustered AE will stick a Lean Cuisine Salisbury Steak dinner under an ice cube tray. A crusty designer will leave a Kashi stirfry dish in the company freezer and forget about it. And time will pass. Epochs. Millennia. At least, it feels like that as I make my weekly rounds, checking to see what stock is about to turn - much the way a winemaker checks his oak barrels, waiting for them to mature. And don't worry about getting sick; the date says BEST if used by April 10, 2007. It's not a warning. It's a suggestion.

3. Expatriate leave-behinds.
Face it. We're in a business that has high turnover. Mercurial personalities. Intense competition. New opportunities. It's a breeding ground for egress. And a fantastic source for free food. I make it a point to check and double check names. When someone leaves to pursue a new career, the last thing they're thinking about is their ham and cheese Hot Pocket.

4. Client meetings.
If you can't manage to get yourself on the account, at least introduce yourself to the client when the food arrives. I'm like a stray dog when clients come in for a lunch meeting, sniffing around the conference room, nosing through leftovers. Half a free bagel beats a whole $6.99 sandwich, know what I'm sayin'? I think you do.

5. Vending machine "shakins".
If your kitchen or cafeteria is blessed with an old vending machine, that's pretty much a guarantee there's free food to be had. Now I'm not advocating stealing. I don't stoop to such things. It's wrong. And I've got a bad back. I'm just saying. Product just kinda slips out of those rusty old spiral holders with hardly any vigorous shaking at all. And for a different kind of shakedown, check the tax license sticker on the side of the machine. You'd be surprised how much cheaper it is for the owner of a vending machine to give a talkative employee free Tastykakes than to pay the license renewal fee.

6. Parties.
I don't care how much you dislike someone at work. If it's their party, you're their best friend. Stand by their side. Give them support and well wishes. Help them cut their cake. As the cake cutter, only you truly know how many pieces someone's had. Help yourself to seconds and thirds. If need be, change clothes or put on a fake mustache each time you come back for more as not to arouse the suspicions of your coworkers.

7. Drivebuys.
If a coworker gets up from their lunch and leaves the room, you've got a window of opportunity. Sneak in for a free bite. But be careful. The laws of the elementary school lunchroom are applicable in perpetuity; don't be surprised if someone licks their french fries or sprinkles copious amounts of pepper on their salad to protect their food from people like you.

So there it is, grasshopper. I've shared my secrets. Use what you've learned wisely, though. And if you get caught. Blame it on the Cap'n. I know nothing.

There ARE free lunches.
But they are not served with a
side of self-respect.


Previously in the Friday 5-7-5: Filchbook.

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13 March, 2009

Friday Ad Haiku: Filchbook

You know you're on to something when Facebook wunderkind Mark Zuckerburg pilfers what makes your utility great. Twitter, as if it needed the validation, was obviously the primary inspiration for Facebook's face lift - namely the addition of a real-time friend stream and a reworking of the status window.

(Click pic=big pic)

Personally, I'm not impressed. Using Facebook is the social network equivalent of unhooking a bra on prom night: full of good stuff, but way more complicated than it should be. A parade of sketchy apps and pokes and super pokes and ultra-craptomic pokes. Sure, I still use it frequently, but it's more in spite of all the moving parts, not because of them. Unfortunately, every step Facebook takes to be more like Twitter gets it that much further from what makes it unique.

Social behemoth.
Useless apps. Still, how else would
I stalk old classmates?


Previously in the Friday 5-7-5: Responding to a-hole blog comments

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06 February, 2009

Friday Ad Haiku: Intern Sweatshop

My first month as Renegade’s new Creative Department Intern is drawing to a close. I have toured the office (and gotten lost), met everyone at least twice and moved up from a spot on the couch to a spot in the hallway.

I dreamed about my first day for weeks, but unfortunately, it wasn’t exactly as I imagined. If I could give an advice haiku to future interns on their first day, it would go something like this:

Mad Men martinis,
look good on TV, but here
there’s no drinking. Boo.


So here’s to Friday and travel mugs that hide what you’re drinking! Happy Hour at 3, anyone?


--Erica Campbell, Creative Department Intern

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05 December, 2008

The Friday Ad Haiku: Agency Breakfasts

The first Friday of every month we have an agency-wide meeting in the morning to review recent work, review finances, and gorge ourselves on free baked goods. It's a bittersweet experience; the glutton in me loves manhandling a chocolate eclair, but the creative in me sometimes walks out feeling a little less than sure of himself after seeing phenomenal work. Work that I didn't work on.

I find those Fridays are typically some of my most productive days. Nothing cuts through a coffeecake coma like the fear of going into another month without something balls-to-the-wall impressive to show off. Something that makes someone else afraid next month. And motivated.

The cycle of creative fear goes round and round.

Like a honey-glazed doughnut.


Someone else paid for
breakfast. But remember: there
are no free lunches.



Previously in the Friday 5-7-5:
Writer's Block

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26 November, 2008

Friday (Well, Wednesday) Ad Haiku: Writer's Block


There are about 30 minutes to go before the four-day weekend officially begins, and I'm at a loss for words. Not good when you write copy for a living. I've tried sitting in different areas of the office, but different seat cushions and wall colors have done little to help me brainstorm the perfect tagline. I guess at 5:03pm on the Wednesday before Thanksgiving, I'm allowed to take a break from thinking. Let's hope my boss agrees when he reads this.

I'll try to muster up enough words for a five-seven-five. Today's topic is a writer's worst enemy: Writer's Block.

Zoned out at my desk
I've got the blank Word doc blues
Time for turkey yet?


--Alicia Taft, Course Developer/Copywriter

Last week on the Friday 5-7-5: Intern Sweatshop: Thanksgiving

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21 November, 2008

Intern Sweatshop: Friday Ad Haiku: Thanksgiving


RUN! SPONGEBOB'S GOT THAT CRAZED LOOK IN HIS EYE!


Having run the cider spigot of haikus dry, we're punting again to our intern this week. Heather, take it away!

Thanksgiving fever is contagious! From great sales at malls to tramplings at Wal-Mart, from football games to cozy autumn food, and from apple cider to...spiked apple cider. It’s hard not to catch it. With a three-day work week, followed by an extended weekend, and enough food to keep you full for days, it’s easily one of the most popular American holidays. This is sadly, completely overshadowing the actual history behind the “holiday” and what truly went down between those pilgrims and Native Americans. But no need to rain on the Macy's Day Parade. Happy Thanksgiving to all!

For Your Friday Ad Haiku Pleasure: Thanksgiving

Turkey, stuffing, pie
Macy’s Day Parade, football!
Enjoy two days off!


--Heather Knapp, Creative Dept. Intern

Last week on the Friday 5-7-5: The Ideal Consumer

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14 November, 2008

Friday Ad Haiku, Intern Sweatshop Edition: The Ideal Consumer

Some of us see an ad and need to go out and buy that shiny new item right away. I, for one, am the prime example of this stereotype. An ad for flawless makeup, a heavenly body wash, the simplest Internet connection, the tastiest light beer, a getaway cruise…it never stops! I could be deaf and someone could sell me a set of sound speakers with the right flashy pictures and catchy slogans (if I could hear them). Alas, if only every consumer were like me.

For Your Friday Ad Haiku Pleasure: The Ideal Consumer

Ads everywhere
Bigger! Better! More! Faster!
Where’d my money go?

--Heather Knapp, Creative Dept. Intern

Last Week on the Friday 5-7-5: Office Spirit

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07 November, 2008

Friday Ad Haiku: We Owe You 2


I don't know how often people talk about this in the rest of the corporate world, but at Renegade, liking where you work, and enjoying what you do are two things we feel are really important. Let's face it, you spend about 1/3rd of your waking week at work. If you don't get some enjoyment out of what you do, then let's hope you're one of them "family men," and if not, um, that sucks. Also, this was an excuse to use some of our fun staff photos from Halloween.



Friday Ad Haiku: Office Spirit

Holiday parties.
Summer parties. Halloween.
Annual bake-off.

All great, but two words:
Free Breakfast. Captain Awesome--
Employee 4 life.




Friday Ad Haiku: Halloween

Hot Dog. Fly Rabbi.
Roller Derby. Rainbow Bright.
Party Girl. Kory.


Andy Warhol. Elf.
Twins. Paul Stanley. Asylum
worker--not a costume.




--Captain Awesome, Copywriter


Two weeks ago on the Friday 5-7-5: Screamer Spots

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17 October, 2008

Your Friday Ad Haiku: Rush Jobs

Always-satisfied
Client, now wants revisions.
Just one hour till press.

Who's idea was a
Happy hour lunch? Type faster.
Stop sweating Seagram's.

Kiss it up to God.
Furiously rub lamp. Pray.
Happy hour, still on.


--Captain Awesome, Copywriter/Happy Hour Specialist


Last Week on the Friday 5-7-5: Blogging

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09 October, 2008

Your Friday Ad Haiku: Blogging

Blogging about blogging? It's official, we've reached the end of the Internet, or maybe I've uncovered that elusive, yet lazy 5th sign of the apocalypse. Nevertheless, due to Big Matt McD's new legion of hatefans at bthesite.com, I thought it was time reexamine the concept of arguing on the Internet...






...Aaaaaaand it's still incredibly silly and futile, but if you work hard at it, you can piss a lot of people off in just a little time. And what's the worst they can do back to you? Write about it? Like writing words ever accomplished anything. Sure, Thomas Jefferson got his face on Mt. Rushmore and the nickel, but he died with a terrible case of carpal tunnel syndrome, making it incredibly difficult to continually flip England the bird for the remaining 25 years of his life.


For your Friday Ad Haiku Pleasure: Blogging

Just had smartest thought
In history of Western
Civilization.

Must share it with world.
Britney...is...nasty...Also
I love Irony.


Last week on the Friday 5-7-5: The Memo

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03 October, 2008

Friday Ad Haiku: The Memo

I entered college in the mid 90s, when the Internet was the newest big thing, when people still searched the World Wide Web with engines like Alta Vista and Magellan, when Yahoo was just another new kid on the block, and people had actually heard of Netscape. So by the time I entered the workforce, post-millennium, most businesses had Internet and email at every desk, and working in promotions and field sales, I successfully avoided an office job for many years. The other day, though, it occurred to me that in my time here at Renegade I've received many company-wide emails, but never a memo. This made me realize that the Internet, the wonderful tool we use to steal music and chuckle at so many lol-cats, killed off the long-time staple of office communiqué--the memo. So for the nostalgic office workers among you:


Your Friday Ad Haiku: The Memo

Now you are email.
Mother nature will not miss.
My inbox so full.

Gone and unnoticed,
Like a fart in a sulfur
Mine. I blame Al Gore.


Last week on the Friday 5-7-5: Image

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26 September, 2008

Friday Ad Haiku: Image

Now that the Presidential debate is officially back on (McCain's decided to play for the Jets), my Friday night is set. After I put the new kid to bed, I'll toast democracy with bottles of adult beverages named after a great American patriot.

I'm not going to turn this into a political post. MTLB and WMJP do a much better job meshing politics and advertising on a regular basis.

I will, however, venture a guess as to who the winner will be: whoever sweats the least.

Ask Nixon. People listening to the 1960 debate on the radio said Nixon won. Those watching TV proclaimed Kennedy the winner.

It's about the image. The polish. The packaging.

Debating the state
of our economy in
a thong? Got my vote.


Previously in the Friday 5-7-5: Product Placement

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15 September, 2008

Friday Ad Haiku Lives!

All three of our regular readers noticed last week's Friday 5-7-5 was M.I.A.

Things got a little hectic 'round the creative factory. And, while I'm technically on paternity leave, I couldn't let another week go by without breaking out the signature dish.

So, here's to the traffic department. I have a feeling they're going to have their hands full finding staff to look after my projects while I'm gone (Cap'n, the coffee filters are in the top-left cabinet in the kitchen).

Need to change my pants
because a bathroom break was
not on my schedule.


Shut it. I'm on vacation.

Long, long ago in the Friday 5-7-5: Agency Holidays.

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