With news that Coors and Miller have been given the go-ahead from the Justice Department to form the Voltron of hoppy adult beverage companies, I can't help but wonder if this isn't more likely to go the way of other ill-fated mergers like Time Warner/AOL, Oil/Water, and Roseanne/Tom Arnold.
Alone, we both suck.
But, together, we've attained
M.M.McDermott, ACD/Copywriter/You complete me
Previously in the Friday 5-7-5: Advertiser Narcissism
From the Beer Files: Behold, the power of Beer; Rest in Pabst; Bud TEE-VEE; Guinness as muse