26 June, 2008

As Advertised: Restaurant Has Low Self-Esteem

In bucolic Harford County, Maryland--land of the Decoy Museum and...the Decoy Museum--comes the latest approach to point-of-sale advertising: lower the consumers' expectations.

Perhaps the call to action's a little off-strategy though.
I recommend they replace "Stop in" with "F#$% you!".
Go big or go home.

Thanks to my beautiful wife for the tip.

Previously in As Advertised: Soup companies getting pretty cocky.

M.M.McDermott, ACD/Copywriter/Hot Coffee-Lousy Writing.

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