Apparently Welch's hit it big with their peel and lick campaign, as reported by Ad Age. According to their numbers, 59% of people who chose to rip the grape juice flavored taste strip from the People Magazine advert and actually lick it are more likely to purchase. What Ad Age didn't mention is that these consumers are also:
- 82% more likely to watch American Idol.
- 18% more likely to purchase and enjoy Paris Hilton branded merchandise.
- 207% more likely to get paper cuts on their mucous membranes.
- 73% more likely to eat lead paint chips from the windowsill.
- 51% more likely to arm wrestle you.
- 35% more likely to have gotten a plastic army guy stuck in their ear canal as a child.
- 15% more likely to have gotten a plastic army guy stuck in their ear canal as an adult.
- 56% more likely to fight a raccoon.
- 24% more likely to roll their cigarettes in their sleeve.
- 62% more likely to use the term "irregardless" when telling someone how stupid they are.
- 10% more likely to take bets on how long they can stare at the sun.
- 42% more likely to punch a parking meter after a fight with his stupid girlfriend because she won't get off his freakin' back about getting a job already.
- 8% more likely to dislocate a finger while picking their nose on a roller coaster.
- 64% more likely to Scratch n' Sniff...themselves.
- 35% more likely to taunt a kid in the grocery store.
- 12% more likely to think Al Qaeda is a Mexican country singer.
- 18% more likely to "totally hit that, dude."
- 23% more likely to take part in the Renegade Agency Confessional "Leave Your Car Running in the Garage N' Sniff" promotion.
Of course, this was just a partial list. I'm generally busy doing important things and/or stuff and rarely finish what I start. That includes report reading. Anyone who gets a chance to peruse the whole thing, feel free to post your findings in the comments section. It's 100% more likely you can come up with something better than I can.
M.M.McDermott, ACD/Copywriter/12% more likely to give 110%