21 May, 2010

Honesty & A

Originally, you'll find this post here.


It's easy to like these ads for a Canadian porn network. Besides the fact that they're ads for a Canadian porn network.

Created by Cossette, an agency in Canada, the campaign for adult film network Amour revels in the old "Truth in Advertising" maxim the way a dog rolls around in a pile of dirty laundry. The print work (above) is nice, but the TV spots are majestic.

Another Moment of Truthiness: Restaurant has low self-esteem

Honesty & ASocialTwist Tell-a-Friend

09 May, 2010

T4: Rise of the Facebook

Ryan Singel of Wired tears Facebook a new one for its continually decaying privacy policies. Pretty enlightening. Now I'm not as plugged in as most facebook users. I may goes days without checking. I generally use facebook to read random/witty things said by friends/family/people I haven't seen since 4th grade, as opposed to informing people about what TV show I'm watching or providing daily updates about my farm. And actually, I'm not sure I've ever "liked" anything. Instead, I just comment when I like a post.

But it makes me wonder if a facebook backlash will lead to the next big social networking site. If you remember, MySpace was the number one social networking site for about two years, until Facebook knocked it off just over two years ago. And 10 years ago, who would've thought people would use any search engine but Yahoo. Be careful, Facebook, we may just send our XO Creative Director after you.

Any suggestions on where I should take my social networking instead? I hear Google would like my assistance in taking over the world as well.

T4: Rise of the FacebookSocialTwist Tell-a-Friend

07 May, 2010

Our Executive Creative Director gives a lesson in gun safety

Our work takes us to all kinds of locales. From China. To Chuck Norris' house. This time around, we ended up on the ranch/compound of Ted Nugent for a TV spot. In between takes, Uncle Ted let the boys pop off a few rounds from his arsenal.

ECD Chris Beutler is a fine director. A talented creative. But under no circumstances should he ever be allowed near firearms. Again.

Our Executive Creative Director gives a lesson in gun safetySocialTwist Tell-a-Friend

04 May, 2010

5 Ways to Be Authentic: Copy Us

Read an interesting post at PR-Squared the other day. It talked about being "authentic" in the twittering world when you work for a company/brand that may not agree with your desired level of "authenticity."

When I hear the word authentic, I think both being original and not being a corporate shill. Now we're all in advertising, so we're all shills to somebody. And as far as freedom to be original, at the confessional we work for a pretty relaxed company. Sandals are unisex office footwear around these parts, and interns here for interviews are usually the most dressed up people in the building (with the exception of our Account Director's, but they have to leave the office to go make us money, so we forgive them). So it's a relaxed, fun atmosphere. That being said, I did come up with some quick thoughts on how to maintain some level of personality and interesting level of thought for bloggers, twitterers or people who, well...these people.

1) First ask, what are the personalities of your brands and your higher-ups. If your image is stiff and the higher ups like it that way, you’re probably going to be stiff too.

2) Second what are the personalities of your clients. They may have a stiff brand, but they may be just like you; however, if your clients are stiff and and may be offended by your ribald wit, be careful, and try not to praise their direct competitors.

3) That being said, work within your boundaries. You don’t have to be shocking or “edgy” to be effective or funny. If you keep pieces informative and topical, smart people will want to read them. If you feel they're dry, keep them short and people won't have time to think, This is kind of boring, because they'll be finished reading before they get to that thought.

4) If you work for a a more “stiff” company, grow your personality slowly. Start off walking the company line, then work in a little flavor or humor. If no one bats an eyelash, continue to work in personality. If you go too far, trust me, you’ll here about it, but by moving slowly, you minimize your chance of going so far that the effects will have any lasting repercussions. In my very first blog posts, I didn't attempt to draw an allusion to myself and this fashionable orangutan, but when people got a slow feel for my personality, that tone and sense of humor made complete sense.

5) Style is subjective. Be yourself, but be smart first. No matter how funny you think you are, the whole world may not agree. I remember watching a guy completely bomb at an open mic comedy night, which happens. Now I assume he was "the funny guy" among his friends, but a big joke he had about constipation and pulling on some sort of chain a la tug of war to rectify the matter was too gross for the crowd's taste. A valuable lesson I learn every day: My funny ≠ everyone's funny. Oh, and no matter how funny you actually you are, you inevitably will say something too stupid or too offensive. People keep telling me I'm going to do that some day. So, I go back to: Be Smart.

In 3 years of being a blog, we've had advertisers call us out and tell us our opinions were wrong. We said, You have a right to your opinion. We’ve had also had 2 or 3 posts we took down–and that was mainly because we didn’t think, Oh, right, we probably shouldn’t praise one of our client’s direct competitors. As much as we thought a campaign was pretty smart, it's just not wise to make the people who put bacon on your sandwich feel you like the other guy better. Besides, that was probably an intern anyway. Silly interns.

But we've had good conversations with advertisers who responded to both criticism and praise. We've befriended many other wise people in the blogosphere, who thought we were smart enough to follow us, and we do the same. And we've brought in new clients, because they read us and thought, These guys might actually have a clue.

If you're smart, the time you spend blogging and twittering may actually make you some money...provided you don't completely suck at it.

--George C. Convery, Copywriter

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