08 September, 2011

Hey, You Got Your Back To The Future In My Advertisements

It’s a tale as old as time...

In 1985 a ne’er-do-well named Marty McFly, stumbles into an eccentric inventor, Dr. Emmett “Doc” Brown, who’s testing out his latest creation, a time traveling DeLorean (complete with Flux Capacitor).

Long story short, including a Sports Almanac, a few Biff Tannens and even a trip to the old West, the Back to the Future trilogy is a great franchise that SHOULD NEVER EVER BE REMADE.

My favorite of the series, Back to the Future 2, actually takes place in the future; the far-away time of 2015. A distant year where none of us will ever be around to… wait a second it’s 2015? Not 2115? Hmm, alright then.

Within four years, we’ll all be in flying cars and getting attacked by giant 3D JAWS 19 promos. In all actuality, pretty sure none of that will be happening.

Perhaps in preparation for reaching the year 2015, or better yet just by coincidence, themes and characters from the Back to the Future franchise have started to show up.

It happened innocently enough when the following “viral” video started popping up.

What could this mean? The DeLorean, Doc Brown, Garbarino

Despite nerds everywhere looking as this as a sign for a B2F series or a new movie all together, it turned out to be the teaser for a new Garbarino campaign featuring Christopher Lloyd reprising his best role since Uncle Fester.

They can still hope though can’t they?

Something must be in the air as well as murmurs have begun appearing that McFly’s signature shoes in B2F2 may be being released soon from Nike for 2011. An ominous video provided by a familiar faced YouTube account seems to point to the iconic shoes being real and waiting in a non-descript closet.

With four years to go until we reach B2F2’s 2015, why are advertisers and brands jumping onto this franchise now? Is this foreshadowing a greater marketing effort to come? Can someone explain 1.21 Gigawatts?

Sean Sutherland, Account Executive/Still Waiting For His Hoverboard

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