Our Executive Creative Director gives a lesson in gun safety

Our work takes us to all kinds of locales. From China. To Chuck Norris' house. This time around, we ended up on the ranch/compound of Ted Nugent for a TV spot. In between takes, Uncle Ted let the boys pop off a few rounds from his arsenal.

ECD Chris Beutler is a fine director. A talented creative. But under no circumstances should he ever be allowed near firearms. Again.