As Advertised: Cock Soup for the Soul

I'd always chalked up the "Cock Flavoured Soup Mix" product as being, at best, one of those third-world Engrish off-brands you only see for sale on the blanket of some legless guy on a skateboard in Chinatown, arranged between 2-litre bottles of Mountain Thunder soda and lead- painted My Little Ponies. At worst, it was an urban legend like the Chupacabra or a coherent Gary Busey interview. Scores of folks have posted sightings on the Internet. But this is one of those things you have to hold in your hands and see with your own peepers to fully appreciate the frat house double entendre goodness. Anyway, found it last night at the local supermarket in the International Foods/Feminine Hygiene aisle.

The most interesting thing about it is the fact that it's manufactured in Jamaica. Perhaps the marketing folks partook in the country's most popular bumper crop before deciding to push this through to America under its current branding. Or, maybe they understood full well what they were doing.


If I were in charge of their North American marketing, I'd make it my number one priority to set up distribution to every store within bike-range of a college campus.

That, and I'd market it as a rub.





M.M.McDermott, ACD/Copywriter/Cock Soup for the Soul

Previously in As Advertised: "Kills" is such a strong word; This way to Climax