28 May, 2008

Starbucks Roasted for Exposing Lady Parts in Logo

You've got to hand it to the foaming-at-the-mouth moral zealots. They know how to market themselves: hone in on the biggest target you can find, grab their ankles, and don't let go.

Ad Age reports that a group called the Resistance Manifesto (sounds like a punk band from the Eastern Bloc) got their bibles in a bunch over the exposed woman bits in Starbuck's throwback logo. Apparently the pissings and moanings of a fringe group of 3,000 and others of its kind have sufficiently spooked the 'bucks: they've decided not to use it in certain areas of the country (read: any state that serves as the set-up to a trailer park joke) and have reworked the logo to obscure the mermaid's, ahem, water jugs:












Caf._______________Decaf.



Hoisting self up onto soapbox: It's a shame when the demands of special interests, religious or not, are able to sway mass policy, even if it is just a stupid logo. But folks like that are a big reason why religion in general gets such a bad rep nowadays.

OK, stepping back down.

Hey, it's America: you've got the right to throw your dinner theater-style Victorian temper tantrums; but don't come crying to Starbucks for a little late-day pick-me up after a fierce day of snake pokin' and book burnin'. That's what this is for. That, and crystal meth.



M.M.McDermott, ACD/Copywriter/Roman Catholic with an affinity for full-frontal logos

Previously from the Starbucks files: Sweat to an intern oldie; Mickey D's muscles in


Starbucks Roasted for Exposing Lady Parts in LogoSocialTwist Tell-a-Friend

6 others 'fessed up:

Jetpacks May 28, 2008 at 6:50 PM  

She's also exposing her fishy spot between her fins.


(Sorry.)

Teapot May 29, 2008 at 11:11 AM  

There should be more boobs in logos. The Target logo, for example, could use a better-defined nipple. What about MasterCard's ample bosom? Folks need to harness the power of titties! I'll volunteer my own rack for the benefit of, say, Oreos.

m.m.mcdermott May 29, 2008 at 11:22 AM  

'Packs: Nothing wrong with grabbing for that low hanging fruit when it comes to humor. Based my career on it.

m.m.mcdermott May 29, 2008 at 11:28 AM  

Potsie: I've got a staff of interns who've all volunteered to assist you in your Oreo branding efforts. I, of course, will closely supervise.

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