23 May, 2008

Friday Ad Haiku: Approval By Committee

You know the story. The team puts together a campaign that is so good, you're sure someone's going to think you stole it. I mean, this campaign kicks other campaigns' asses and steals their milk money. It's funny. It's poignant. It captures the essence of the client's product, dramatizes it so deftly, you could've etched it onto Leo Burnett's frickin' tombstone, and no one would've protested.

And then it goes to client for approval by committee, which, as far as I can tell is a lot like getting neutered by a mob, one clumsy snip at a time.

At least, that's what I've heard. Our clients don't do that.

He says, "It's approved."

If it's OK with his boss.

And his boss's boss.

M.M.McDermott, ACD/Copywriter/One Man Show

Previously in the the Friday 5-7-5: Tech Support

Other random bitchings from the Creative Department: Top 5 Things a Copywriter Never Wants to Hear; Top 6 "No's" for Captain Awesome; and marketing guys just make crap up.

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2 others 'fessed up:

Teapot May 23, 2008 at 1:47 PM  

So sad. In the end,
you've got a bunch of random
photos, dumb caption.

Little Kenny Big Time,  May 23, 2008 at 2:46 PM  

Committee says blue.
Blue with yellow! ...but not green.
Another Tuesday.

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