29 February, 2008

Friday Ad Haiku: Microsoft's $300M "Project"

Normally, I try to keep the Friday 5-7-5 a little breezy, but recent news of Crispin Porter & Bogusky's successful pitch for Microsoft's latest Windows campaign has got me all hot and bothered. A project worth 300 million smackers will do that to anyone, I suppose. I'm curious to see how CP&B intends to reverse the thorough ass-kicking that Microsoft's image has taken from not only Apple's brilliantly choreographed Mac vs. PC campaign, but also the failure of Vista to not suck.

They helped Burger King reclaim its flame-broiled throne, but this is Sysiphean in comparison.

To our ad brothers-in-arms, for what it's worth, a word of advice:

It worked for Whopper
But don't bother with Vista
No one would Freak Out.

Previously in the Friday 5-7-5: False Advertising

M.M.McDermott, ACD/Copywriter/Hot Mess

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