18 February, 2008

We're not saying "throw the race". Just enjoy the track longer than the other competitors.

There's something to be said about an old-fashioned Assault and Battery. Or your traditional Grand Theft, Auto. Crispin Porter & Bogusky's Coke Zero campaign featuring fictitious Coke brand managers lobbying against Coke Zero has endeavoured to add Taste Infringement to the list of great American legal infractions.

Their latest efforts for the Daytona 500: hilarious. The Coke brand manager duo attempts to sweet talk, plead, and otherwise cajole drivers who sport the Coke Zero logo to please, please, please stay out of the winner's circle to prevent the soft drink from stealing regular Coke's thunder. After all, they claim Coke Zero's already stolen Coke's taste, those sonuvabitchin' soda pirates.

And even if you've never parked an RV in the infield grass or smoked homemade squirrel beef jerky in a racetrack port-a-potty, you'll enjoy the dig they get in at Tony Stewart at the end.




M.M.McDermott, ACD/Copywriter/Pole Positioned

We're not saying "throw the race". Just enjoy the track longer than the other competitors.SocialTwist Tell-a-Friend

2 others 'fessed up:

Wisey February 19, 2008 at 11:07 PM  

Cute.
But really, can marketers do this type of jazz in their own time? No need to subject innocent consumers to their irreverent banter.

M.M.McDermott February 20, 2008 at 12:51 AM  

By making engaging advertising that gets us to pay attention, advertisers basically convince us to forfeit their time to them. Shame that fewer and fewer ads are able to convince us to do that.

Do we blame the evolution of the shortened attention span for that? The super-saturation and fragmentation of media? Or is it simply the fact that most creative these days is painfully piss-poor?

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