Antithesis to a timeless tagline

"The best part of waking up is Folgers in your cup."


For some reason, I think restless photographer (and fellow b compatriot) Brian Krista could have a sugar bowl of cocaine and a car battery hooked up to the junk under his jammies, and he'd still have a problem waking up, much less finding the best part of it.

He puts together an intriguing, if not exceptional photo study nonetheless, capturing over three years of what getting out of bed looks like.

If anything, it's an ironic homage to all of us working class shlubs who schlep out into the cold every morning to chase down the American dream - one tenuous step at a time.

Here's to the nearly four million folks across America who may have recently lost their reason to get out of bed every morning - but will somehow find the strength to do it anyway.