28 January, 2008

Food Company's Annual Report Half-Baked...but not Half-Bad.

European food company, Podravka, has released its annual report, developed by Croatian agency Bruketa & Zinić. The gimmick: it has to be baked in an oven to activate the thermo-responsive pages and reveal the contents:

Man, if only this had been done here where the irony of "cooking the books" would add another level of ass-kickery to this concept.

I'm guessing this year's numbers were good; it'd be cruel (but also hilarious) to have stockholders spend 25 minutes baking to find out the company's going bankrupt.

(via de zeen)

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