Twitter Billboard: When Social Media Attacks

It seemed like a solid concept: A news station in Alabama decided to pipe their Twitter feed into their electronic billboard to update passersby with their latest stories of the day. Can't disagree with the intention.

After all, social media works best when it's a part of a coordinated marketing effort that includes a mix of tactics. New media and traditional go well together. Like new beer and old wine. That's good, right?

The station makes a living breaking brand-spanking news. And they figured, Twitter's great at doing that.

Unfortunately, it's also great at biting the unwitting in the ass publicly:


No one ever suspects the smiling, clean-cut, racially harmonic news anchor team next door.


Kinda reminds you of those old contextual ad horror stories (that still happen).

Other ad fails: Van Wrap F-Up; Bowling doesn't translate well.