There's something about b-roll that warms the cockles of my...wherever cockles are located. And not just because our agency also has an in-house production shop. Perhaps it's the joy of watching visual cliche play out at 30 frames/sec. Makes me tingly in my ad parts.
And then, there's this:
Tip of the hat to...ME! for having the brilliant idea to eavesdrop on the link-rich conversations of @jetpacks, @thebeancast, and @zoneviii - and reap the rewards. Administering pat on the back...NOW!
And, in case you were wondering, my favorite B-roll shots:
*Racially diverse 20-somethings having way-too-good a time just sitting on a couch: Perfect in spots for prescription STD medication or vocational schools.
*Lady sitting in the middle of a park with laptop: If you're advertising online college degrees or a new birth control method, you have this in Standard and Hi-Def.