14 October, 2009

Intern Sweatshop: Hate Snuggies? Taste the Irony!

This is a public service warning: if you’ve ever made fun of Snuggies—online, over the phone, at your grandmum’s tea party—you’ve been an important part of the Snuggie Revolution.

Your ridicule was the key to the Snuggie’s success. It’s ironic, and it stinks, but it’s true. Your laughter and outrage at the original commercial piqued the interest of others. You were a link in the whole word-of-mouth chain that brought the infection to daytime television.

Sure, you may not be as guilty as Jay Leno, Ellen Degeneres and Jon Stewart, who all dedicated segments of their shows to ridiculing the oversized blanket. Regardless of who’s most at fault—the grassroots haters or the celebrity jokers—Facebook and YouTube are rife with hundreds of fans, anti-fans and parodies of Snuggies. Hundreds who have seen the Snuggie’s original commercial—and have spread the zombie virus of Snuggism.

So now, a lot of people want to buy a Snuggie. My best friend, for one. Her five-aunt-and-uncle extended family, for more.

Why? The Snuggie’s now on par with that silly Halloween costume or that perplexing high fashion outfit. It's cool to be weird! So instead of leaving their backwards bathrobe at home, people have taken the Snuggie to the street for Snuggie pub crawls.

Thanks to the Snuggie’s high demand, its creators have recently released some new sexy prints that featured in the New York Fashion Week.

Soon enough, the Snuggie will come in satin and silk—you know, for those formal/intimate (yes, they’ll be interchangeable) occasions. After all, who doesn’t want to be warm while looking absolutely snazzy?

It won’t stop there; we’ll have leather Snuggies for the tough motorcycle crowds, because they get cold too. And of course: standard cotton Snuggies for the everyday man relaxing on his day off and for the mumsies wanting to kick off all their clothes after caring for their spawn all day.

Let’s not ignore the fact that, if the Snuggie is properly secured with a belt, it could totally be work-appropriate attire. Take a moment to imagine your coworkers shrouded in the loving warmth of Snuggies. Sure, some of them might end up looking like slouches, but others could probably pull off the medieval monk look with pizazz.

Take the Grim Reaper, for example. The hard-working chap cuts quite the dashing figure.

The possibilities of Snuggie expansion are endless. So if you’re really trying to end the tyrannical reign of pants, ridicule the Snuggie some more. The cult will only grow.

Hannah Cheng, Creative Intern

Also from the Snuggie files: Stern drink s big ol' glass of Snuggie Haterade.

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