23 October, 2009

Intern Sweatshop: Friday Ad Haiku: For the Sake of Attention

I guess our intern misunderstood when I said, "Just write me something quick." But you gotta love kids who work their tails off for no money, only the slender hope that maybe on Friday someone will bring in donuts. Not this Friday. Hey, that's a hell of a lot better than the intern who used to steal my coffee. The Intern Sweatshop rolls on. - Captain Awesome

This Friday’s haiku was inspired by Falcon Heene also known as “Balloon Boy” and his parents’ attempt at the classic flying saucer-missing boy hoax. This story got me thinking about other advertising "hoaxes" gone awry.

Taco Bell created a stir when word got out that they purchased The Liberty Bell in efforts to reduce the nation’s debt – soon thereafter to be known as “The Taco Liberty Bell.” Thousands of people protested the selling of the Liberty Bell and even more became upset when, a few days later, Taco Bell revealed that this simply was an April Fools Joke. Despite the backlash of this attention-getting joke, Taco Bell’s sales jumped by more than half a million dollars. Let’s see how that annoying Black Jack Taco commercial serves them.

In an effort to stay competitive, Burger King had a light-bulb moment, too. BK decided to advertise their new left-handed Whopper to gain more foot traffic to their stores. When left-handed customers went to the fast-food locations asking for the new Whopper, they became very upset to learn, while standing at the counter, this was only a stunt. Burger King, as a proud lefty, I am offended.

Snapple had the brilliant idea to erect a gigantic 25 foot, 17 ½ ton popsicle in Union Square on the first day of summer. Much to Snapple’s surprise, the temperature reached 80 degrees that day sending a sticky, pink goo down busy Mahattan streets. Snapple reported that they knew the popsicle would eventually melt, they just did not expect it to happen so quickly. FAIL.

How about the Lite Brite invasion that took over the streets of Boston? The effort at guerrilla marketing for the Aqua Teen Hunger Force movie went terribly wrong when police officers mistook the Lite Brites for explosive devices. When a marketing campaign causes a bomb scare, something is not right.

So in honor of these advertising Einstein's Your Friday Haiku: Great Hoaxes in Advertising

Taco Bell, B K.
It’s all about deception.
Now, don’t get upset.

-Amanda Gazi, Truthful Creative Department Intern

Previously in the Friday 5-7-5: A Dieter's Epiphany

Intern Sweatshop: Friday Ad Haiku: For the Sake of AttentionSocialTwist Tell-a-Friend
blog comments powered by Disqus
The Renegade Agency Confessional - Blogged

  © Blogger templates The Professional Template by Ourblogtemplates.com 2008

Back to TOP