Christmas, simplified.

Upscale UK department store retailer John Lewis is out with a holiday spot that gives me chills. Seriously. So simple in composition, edit, and idea, it makes me want to play Perry Como Christmas albums while frenching a snow globe.

The ad guy in me loves the tag line: "If you know the person, you'll find the present.

The film geek in me loves the use of Soviet montage. It's like the Kuleshov Effect, only with expensive crap I can't afford.


Of course, anytime you can sneak a Beatles song into an ad, you're halfway there.