In Memorium: Copyranter, 2005-2008

"Many a small thing has been made large by the right kind of advertising."

Mark Twain

And many an ad blog has been made large by being included in the Copyranter Link Haze. A fond ado to the harshest, wittiest, sonuvabitchiest ad blog author to hit the scene since copy guys first supressed their egos long enough to write anonymously. Jetpacks has already eulogized him with the insight and gusto of a true insider and friend--I won't turn that same screw. I didn't know the guy. I will however share some of my favorite "correspondences", most of which consist of perfunctory dismissals of tips I'd offer. For a young pup such as myself, getting a message back from the big dog was a big deal, and despite how crappy my tips usually were, he'd always write back (usually to tell me how crappy my tips were):

-----Original Message-----

From: mark copyranter [mailto:copyranter@hotmail.com]

Sent: Friday, December 21, 2007 5:06 PM

To: Matt McDermottSubject:

RE: Lawyer Ad et al.
________________________________
> thanks for the kind words. "urinated upon" is classic. I'll post it either next week, or after the 1st...haven't decided if I'm taking all next week off yet.
Mark

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-----Original Message-----

From: mark copyranter [mailto:copyranter@hotmail.com]

Sent: Wednesday, January 16, 2008 2:31 PM

To: Matt McDermottSubject:

RE: Another slimy lawyer ad
________________________________
> \
yeah, I saw that one first time around. but thanks.
Mark

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-----Original Message-----

From: mark copyranter [mailto:copyranter@hotmail.com]

Sent: Friday, January 11, 2008 10:25 PM

To: Matt McDermottSubject:

RE: Whopper Freakout Spoof

yeah, I saw it thanks Matt.Mark

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-----Original Message-----

From: mark copyranter [mailto:copyranter@hotmail.com]

Sent: Tuesday, February 05, 2008 9:12 AM

To: Matt McDermottSubject:

RE: Paulie Freakin' Walnuts...
________________________________
> yeah I saw it, thanks.
Mark

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-----Original Message-----

From: mark copyranter [mailto:copyranter@hotmail.com]

Sent: Thursday, March 13, 2008 11:44 AM

To: Matt McDermott

Subject: RE: OK, Tip.
____________________________
> thanks, but I despise parodies/improv/etc.
Mark

So, in your busy schedule, in between deadlines and storyboards and VO sessions and client meetings and awards shows, lift a Guinness--or whatever gets you there--to Mark. Good night, and good luck.

M.M.McDermott, ACD/Copywriter/Admirer

Update: Sike.