Friday Ad Haiku: Twitter

Damn. It's been some time since we got all 5-7-5 on your behinds. Been busy around here, grinding it out as of late. New biz. New pitches. New projects. Sure, it's great. But it really cramps my efforts to be as unbillable as humanly possible. Luckily, there's still Twitter to kill my timesheet ratios.

Actually, Twitter's been popping up in a lot of conversations lately, both at the agency and with some of our clients. Twitterer coverage of the airliner splash-down in the Hudson has certainly enticed the mainstream media consumer to consider the app's value beyond simply stalking interesting strangers and sharing TwitPics of what you're eating for lunch (by the way, both are excellent wastes of time).

Folks are starting to see some of the multi-layered benefits of Twitter, including its role as a raw source for breaking news and its impact as a conversation amplifier - both in reach and in immediacy. Just take a look at how the Twitter world lit up like a Christmas tree during the presidential inauguration.

Here's to living life, 140 characters at a time.

@boss fired me 4
twittering 2 much. here's a
picture of my lunch.

Previously in the Friday 5-7-5: Holiday Cards