30 January, 2009

Banned Ad or Brilliant Ploy

By now you've probably already heard about the recently banned PETA Super Bowl spot. If not, watch it here.

Here's the thing, did PETA really think this ad would get past the Super Bowl censors? No way. Ever since the infamous "wardrobe malfunction" networks are uber-sensitive about upsetting the public, namely the Parent Television Council. I have a feeling PETA knew this spot would get banned. I bet they planned on it. Because this way the get all of the media exposure of a racy, banned Super Bowl ad, plus they save themselves $3 million dollars that they can spend on more fruitless nude protests. And I have to say, pretty smooth. The only sad thing about the spot not making the game (trust me, I have no love lost for PETA) is that their message would actually resonate with their audience.

Brilliant ploy or poor foresight, PETA got one right.

--Captain Awesome, Copywriter

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