08 August, 2008

Friday Ad Haiku: Stock Photos

We all know stock photography is life saver when it comes to quick turnarounds on print projects, comps for clients and saving huge costs on budgets. But either their search engines need a little work or photographers are really stretching the tags they use for each picture. Here are some gems we've stumbled across for various projects.

Okay, now this guy came up under a search for "lawyer," but really he looks like something out of The Neverending Story or Star Trek.

(These I found with Google.) Either way, unless your firm specializes in cases involving giant flying dogs or is on retainer for the Klingons, this image probably isn't going to help you.

These gems we found under "teacher" and "customer service representative," respectively.

Customer service rep is a world unto itself, because after looking at a dozen images, I started wondering, exactly what is the service industry you're working in? There are some "old" professions out there.

And ironically, while teacher and customer service yield images of sultry models, one of the first images for "sexy" was the first picture below, and the very first image for "woman" yielded a picture of team Japan after the World Crew Championships, and I'm pretty sure that's not even the women's team.

So in honor of the stock photos that save our hides and the many stock photo misfires that completely baffle us, your Friday Haiku:

Stock Photography

"Comp on deadline.
No budget for design. Find
pic of teacher. Thanks."

I searched stock photos
To save our hides. No teachers
But how 'bout a skank?

Previously in the Friday 5-7-5: Offending Customers

-Captain Awesome, Copywriter

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