19 August, 2010

Season 2 of PitchMen Premieres Tonight!

Tonight is the premier of the second season of PitchMen, starring direct-response marketing guru Anthony Sullivan, and replacing Billy Mays will be his son Billy Mays III. I came into this show expecting not to like it. I'm not a fan of reality TV, and although I liked Mays as a pop culture icon, I still didn't know much about him as an ad man. I expected to have turn down the volume, and honestly, not much else. What I got was a show that's both an interesting and educational exploration of today's advertising world.

Here are a couple clips from episode seven of season one that reveal a few interesting and touchy angles on the advertiser/client relationship.

When Mays passed away last summer, I'll admit the thought crossed mind that I'd seen the last episode of PitchMen, so kudos to Discovery Channel for picking up the second season of a pretty enlightening show, despite the fact that it would no longer have it's energetic star power. Hopefully it will turn out more like The Hogan Family than News Radio.

Now Mad Men is an intriguing, tightly structured, well-written examination of the business world and societal structure of the 1960s. While PitchMen is a direct look into a monstrous part of the advertising industry that rakes in billions every year. Matt may be attempting to hurl a stapler down the hall as I write this, but if I had to choose between the two, I'll take some ad lessons from PitchMen and ask my parents about the 60s. Besides, Matt doesn't have a stapler. He always walks down the hall to borrow mine.

Tune in to Discovery Channel tonight at 9 p.m. Warning: You might learn something.

--George C. Convery, Copywriter

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