20 August, 2010

Intern Sweatshop: Imitation is the Greatest Form of Flattery…as long as you don't suck at it.

At this point, you’ve probably seen commercials or trailers for the upcoming movie spoof, Vampires Suck. Now I'm not usually into these silly kind of movies, but this one in particular caught my attention. Finally, I thought, our vampire-crazed world is now mocking the blood-sucking sagas of Twilight, True Blood and too many pale, insomniac upstarts to count. It's about bloody time.

So I did a little research and learned the popularity of the film brought to you by "the guys who couldn't sit through another vampire movie," has gone up by 1,150% in the past week, according to IMDb.

Now that's something to look into.

It turns out the Internet buzz for this movie is coming from lovers and haters of the original films. The funny or unfunny – however you may see it – trailers for the film that's hitting big screens this weekend has both fans and non-fans talking vampire. And that kind of attention is a marketer's dream.

However, recent films by writer/director team Jason Friedberg and Aaron Seltzer--Meet the Spartans and Disaster Movie--have made money, but have earned less and less at the box office with each release. And earlier this year, another spoof-film, McGruber, garnered tons of buzz and had critics raving, but it turned out to be a huge flop.

So both Twi-hards and not are anticipating this film. Question is: buzz is one thing, but will people actually venture out to see these new vampire hotties and notties?

Will people go because vampires are just hugely popular right now? Maybe this film will mark a resurgence in the spoof genre? Maybe the waning genre will once again yield another box office flop, signaling an end to this silly comedy ride? Or maybe the film will be the sloppy, lip-bitten wet kiss that helps us finally begin to get over our vampire crush. With another Twilight film on the way – probably not.

Team Edward. Team Jacob. Or team none of the above. I won't be ordering a glass of True Blood, but I will be buying a ticket. I could say I'll only be going to see if it lives up to the hype, but I think it looks hilarious. Now I just hope the movie doesn't...suck.

--Cristina Burke, Buzz-Bitten Creative Department Intern

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