28 April, 2010

When Life Gives You Detours: Give People Directions

Saw this story this morning on Baltimoresun.com. A detour threatened the business of an A&W fast food restaurant. So this resourceful owner turned the detours into directions--and business is actually up. To quote summer rental, "I don't know if it's legal, but I like it." Check out the Fox40 story below.

--George C. Convery, Copywriter

PS Apparently blogger does not allow "&" in tags for posts, in case you were planning on naming your new, breaking all the rules ad agency/bistro martini bar "&." Hey, we look out for our friends.

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