Gay Realtor Shrugged

I'm not gay. But I'm pretty sure this isn't how you market your realty biz to the demo:


I can just imagine the creative brief:

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Mandatories
All messaging must include rainbows, shirtless men (va-va-vavoom!!), and an over-emphasized possessive pronoun to show how plugged in we are to the gay experience. Heeeeeeeey! (Note to legal department: Check availability of licensing photos of Clay Aiken.)

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Always bothered when target audiences are pandered to with pop stereotypes. Anyone offended by this? Anyone care anymore?


Speaking of: Knickers in a bunch over Snickers.



(Thanks to The Official Real"ad"tor Awards for the inspiration.)

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