07 August, 2009

Gay Realtor Shrugged

I'm not gay. But I'm pretty sure this isn't how you market your realty biz to the demo:

I can just imagine the creative brief:

All messaging must include rainbows, shirtless men (va-va-vavoom!!), and an over-emphasized possessive pronoun to show how plugged in we are to the gay experience. Heeeeeeeey! (Note to legal department: Check availability of licensing photos of Clay Aiken.)

Always bothered when target audiences are pandered to with pop stereotypes. Anyone offended by this? Anyone care anymore?

Speaking of: Knickers in a bunch over Snickers.

(Thanks to The Official Real"ad"tor Awards for the inspiration.)

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