Top 5 Things a Copywriter Never Wants to Hear

5. "We love these concepts. Let's combine them."

4. "We need to get approval on this ad from our committee."

3. "Our marketing guy wrote the first draft. We just need you to touch it up."

2. "I need some quick copy."

1. "We're going to have to pass on your novel."

Add your own. It's a free country.


M.M.McDermott, Copywriter/ACD

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Top 6 “No’s”, Captain Awesome Is Told Nearly Every Week

1. No, the client does not want a commercial that has an alien mothership blowing up the Arizona coastline.

2. No, the client does not want an alien mothership.

3. No, the client does not want to blow up the Arizona coastline.

4. No, we’re not going to send you to the Arizona coastline. Arizona doesn’t even have a coastline.
Captain Awesome looks confused.

5. No, we haven’t found someone to replace you yet. Every time we mention salary, the interviewee just starts laughing.

6. No, you can’t write a blog about this. Now, go back to your office…cubicle…(groans)…Fortress of Awesomitude.

Captain Awesome scurries away, with his arms spread wide, making airplane propeller sounds.


--Captain Awesome, Project Specialist

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