The Will Ferrell Theory
Memorize this formula: WF+P=S, where WF=Will Ferrell, P=Any product that hasn't been banned by the FDA, and S= a metric S%$#-TON of Hilarious (and a possible increase in product revenues).
Wieden + Kennedy's latest ads for Old Spice, though not the best in their series (see: "Foam"), demonstrate the formula's infallibility.
M.M.McDermott, ACD/Copywriter/Ad Scientist
