05 May, 2011

Animal Shelter Advertising: A New Contender

If you've ever seen an advertisement for animal shelters or other related causes, if you were just listening to the spot's music, you'd expect it to be an ad for some anti-depressant.

These spots jerk at your heartstrings; literally challenging you not to give a care.

Don’t get me wrong, they all promote very noble, important causes but the way they go about advocating for these animals, just makes me wanna cry.

I was very excited to see this new ad come out the other day from the Animal Humane Society.

According to their YouTube page, they’re a “leading animal welfare organization in the Upper Midwest engaging and serving local and regional communities of people and animals. Through its comprehensive programs and services at its locations in Buffalo, Coon Rapids, Golden Valley, St. Paul and Woodbury, Minnesota, the Animal Humane Society provides resources that compassionately serve all the stages of an animal's life.”

They’ve brought a breath of fresh air with their “I Want…” commercial.

The ad was light hearted, had talking cats, an uplifting track – a recipe for success if you ask me – all the while staying on message and promoting the cause for the adoption of shelter animals.

This works for me, it doesn’t immediately hit you that these animals are suffering in these shelters and are looking for a way out, a welcome departure from other ads. If I didn’t already have two of my own, I would most certainly consider getting my next pet from a shelter because of this ad.

Does this ad have the same effect on you? Or are you more affected by this?

Sean Sutherland, Associate Account Executive, Animal Advocate

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