11 November, 2010

Intern Sweatshop: Beer Advertising, You Never Let Me Down

Over the years there has been one type of advertisement that people have called sexist, inappropriate, homophobic or stereotypical. But beer commercials are freaking hilarious.

I can’t keep track of all the times I’ve fallen out of my chair laughing while watching a football game or TV show and seen a new beer commercial. Beer advertisements have been cracking me up since long before I ever consumed the malted barley and hops they were advertising.

A perfect example is Budweiser’s classic “Wassup” commercial that aired during the 2000 Super Bowl. It was so simple, yet so hilarious—all ages could laugh at it. (Although, there is an ethical question about making beer commercials that appeal to children, but I won't get into that with this post.)

Check it out:

Over a decade later, beer advertising is still going strong. Yes, they may portray woman as sexy bartenders and party-goers and men as “manly” only if they drink the correct beer, but that doesn’t make them any less funny. I don’t know about you, but most commercials involving guys being made fun of for wearing Speedos or bejeweled jeans will always make me laugh.

These ads definitely display distinct differences in the genders through their ads, but they are obvious exaggerations to me. Also, sometimes it’s refreshing when commercials can make fun of stereotypes in an obvious way. Just like this Heineken ad from back in 2008—still hilarious in another language:

It’s nearly impossible to please every person watching your commercial, especially when it involves alcohol, sex and humor, but at the end of the day, as long as you get some big laughs, hold onto your loyal beer drinkers, and don’t offend too many people, you’ve done your job.

Cheers to beer ads: for giving me something to enjoy during halftime.

And I will be looking forward to seeing some funny ads tonight during the Ravens' game. So have any favorite or hated beer spots of your own? Dos Equis? Coors Light Press Conference? Almost any ad for Bud Light? Let us hear them!

Lisa Lucantoni, Brewksy-Ad Lovin' Intern

Here at the Agency Confessional we don't advocate drinking or not drinking, but if an over-21 intern brings us a 6-pack every now and then, well, that tends to look good on their reviews. Please drink responsibly.--George

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