06 September, 2007

The Power to Raise the Dead

Cartoon Network’s Adult Swim began back in 1990, resurrecting a popular cartoon character with origins back to the 1960s. Space Ghost Coast to Coast was a smashing success at its inception. A cartoon hosting a talk show? How absurd. However, it is that sort of thinking that has given birth to Adult Swim’s ever-expanding lineup of original programming and lead to a large underground following.

They struck gold with recent shows like Robot Chicken and Aqua Teen Hunger Force. Aqua Teen was even made into a feature length film, released earlier this year, which made them twice their budget on opening weekend. Unfortunately they made more of a splash in the media when their guerilla marketing campaign for the movie, mistaken for a bombs, nearly shut down all of Boston.

Even before the Boston scare, Adult Swim was playing to larger audience, thanks in large part to its airing of syndicated episodes of Family Guy. I know this is old news at this point, but Family Guy was a program with a cult following that was saved by Adult Swim. Fox had already cancelled Family Guy twice before Adult Swim got their hands on it. Based on the rabid response from Adult Swim viewers, Fox re-upped with series and hasn’t looked back.

Now, Adult Swim’s done it again. The greatest, in my opinion of course, animated show ever created has been dragged back from the depths of despair. Futurama has been running ad nauseum on Adult Swim to my delight. Comedy Central’s announced that it will begin airing new episodes of Futurama in 2008, and I for one am thrilled that it is starting to get the acknowledgment it has long deserved.

Yeah, this makes us Futurama fanatics happy, but what, if anything, does this mean to the masses that could really care less about these animated series? It means that somewhere, beneath all the reality-show garbage littering primetime lineups and beyond all of the politics of ratings and revenue, maybe, the true voice of viewers is finally coming through.

Tune in, write the network and support the forums that support your show. Adult Swim allows its viewers to do all three of those things. Now if we could just get people that interested in our political system some greater good may come out of it.

Until then, kudos to Adult Swim for giving loyal viewers the voice to create change and for bringing back an American animated masterpiece. You truly are the place where the dead go to live.
--Nick Piche, Copywriter

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1 others 'fessed up:

Anonymous,  September 24, 2007 at 3:30 PM  

There's one reason why the networks on bringing these shows back. They figure it will make them money. So if you can demonstrate a large enough spending audience, you could watch the America's Next Top Models fight the cast of the Hills to the death.

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