Friday Ad Haiku: Approval By Committee
You know the story. The team puts together a campaign that is so good, you're sure someone's going to think you stole it. I mean, this campaign kicks other campaigns' asses and steals their milk money. It's funny. It's poignant. It captures the essence of the client's product, dramatizes it so deftly, you could've etched it onto Leo Burnett's frickin' tombstone, and no one would've protested.
And then it goes to client for approval by committee, which, as far as I can tell is a lot like getting neutered by a mob, one clumsy snip at a time.
At least, that's what I've heard. Our clients don't do that.
He says, "It's approved."
If it's OK with his boss.
And his boss's boss.
M.M.McDermott, ACD/Copywriter/One Man Show
Previously in the the Friday 5-7-5: Tech Support
Read more...
