In Memorium: Hal Riney, 1932-2008

A different kind of ad guy.

He gave political ads an air of respectability...relatively speaking.

Gave wine coolers credibility...for a minute anyway.

Gave car buyers a new take on the American car company...however different it was.

And he gave the average copy shlub like myself a roadmap...even if I never have what it takes to follow it.