After all, social media works best when it's a part of a coordinated marketing effort that includes a mix of tactics. New media and traditional go well together. Like new beer and old wine. That's good, right?
The station makes a living breaking brand-spanking news. And they figured, Twitter's great at doing that.
Unfortunately, it's also great at biting the unwitting in the ass publicly:
No one ever suspects the smiling, clean-cut, racially harmonic news anchor team next door.
Kinda reminds you of those old contextual ad horror stories (that still happen).
Other ad fails: Van Wrap F-Up; Bowling doesn't translate well.