Starbucks Roasted for Exposing Lady Parts in Logo

You've got to hand it to the foaming-at-the-mouth moral zealots. They know how to market themselves: hone in on the biggest target you can find, grab their ankles, and don't let go.

Ad Age reports that a group called the Resistance Manifesto (sounds like a punk band from the Eastern Bloc) got their bibles in a bunch over the exposed woman bits in Starbuck's throwback logo. Apparently the pissings and moanings of a fringe group of 3,000 and others of its kind have sufficiently spooked the 'bucks: they've decided not to use it in certain areas of the country (read: any state that serves as the set-up to a trailer park joke) and have reworked the logo to obscure the mermaid's, ahem, water jugs:

Caf._______________Decaf.

Hoisting self up onto soapbox: It's a shame when the demands of special interests, religious or not, are able to sway mass policy, even if it is just a stupid logo. But folks like that are a big reason why religion in general gets such a bad rep nowadays.

OK, stepping back down.

Hey, it's America: you've got the right to throw your dinner theater-style Victorian temper tantrums; but don't come crying to Starbucks for a little late-day pick-me up after a fierce day of snake pokin' and book burnin'. That's what this is for. That, and crystal meth.



M.M.McDermott, ACD/Copywriter/Roman Catholic with an affinity for full-frontal logos

Previously from the Starbucks files: Sweat to an intern oldie; Mickey D's muscles in