The answer: A flowchart.
Totally simple. Totally logical. Totally brilliant.

A surprisingly user-friendly tool for we social media shills (and I say that with much love, respect, mad proppers and what have you) tasked with convincing clients to put themselves out there in the cold, scary woods of blogdom. I endorse pilfering the flowchart for fun and profit.
Proprietary?
Schmaprietary. You can't
patent common sense.
Previously in the Friday 5-7-5: Blog Pimpin'